Crispin Porter, from the ad agency Crispin Porter & Bogusky, said Microsoft currently has no plans to air a third commercial featuring Jerry Seinfeld and Bill Gates, amid criticism that the ads made Microsoft look even more out of touch with consumers. Instead, Microsoft will accept the $10 million loss paid to Seinfeld, and go with anti-mac ads for the remainder of their $300 million ad campaign budget. Why didn’t they do anti-mac ads in the first place? We think Bill is trying to get past his geek image. We’re not sure why that would be. Chicks may not dig guys with fast computers, but they do dig guys with fat bank accounts.
Sunday, September 21, 2008
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